It’s always going to be a challenge to create a new business from nothing, to build a brand – brick by brick, and build a customer base one by one, but it’s also a hugely rewarding process.
Over the past year, it’s been my privilege to have worked with some amazing customers that were well aligned to my purpose. Customers that are making the World a better and fairer place for everyone.
As the Coronavirus pandemic swept the globe and harmed families and businesses alike, it was fantastic to see so much positive spirit and to see the UK Government investing in our economy, our businesses and our communities on our behalf.
However, with high speed execution comes flaws and not every business that needed it was able to access support in a timely manner. Banks were caught off guard and struggled to understand what was being asked of them; large corporations forgot what it was like to be a small business and how important small businesses are to the economy as a whole.
It’s with sadness that I confirm Aotrom Group was not able to survive this final challenge.
To those that supported me and to some fantastic customers – thank you.
I’ll reach out to individual customers in the coming days to ensure that I help to minimise any impact.